The impact of non-verbal cues in HIV/AIDS Health Communication campaigns
Keywords:
Non-verbal communication;, Health Communication, HIV/AIDS;, Paralinguistics, Proxemics.Abstract
This paper explores how nonverbal cues can be utilized to maximize health communication among the youth in Zimbabwe. This study concludes that non-verbal cues are essential part of health information dissemination on behavioral change among the society at large. They complement verbal communication, allow easy presentation of information create an attractive presentation through the use of gestures and facial expressions that make the presentation more interesting as well as making the message easy to understand. Health communicators have a unique opportunity to provide meaningful input in improving and saving lives in the wake of such life threatening diseases such as HIV/AIDS and Covid 19 health pandemic in public health campaigns. Including how people think about and respond to health issues such as HIV and AIDS. The ways in which health communication can be effected in the public health sector are so many in such a way that this paper will not suffice to give justice to all of them. It will mainly focus on how non-verbal communication can be utilized in health practices for higher returns and favorable health outcomes. Research findings show that it is an important source of self- motivation and concentration for health officers and their clients as well as a tool for maintaining attention within the public. This shows that the issues of non-verbal communication go beyond being simple a means of communication to being a more complicated tool to that can be used to help disseminate essential health information. The study is qualitative in nature and used the interview and observation research instruments to solicit data from research participants. The research participants were purposively selected.
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